Transform web analytics into improved business results
Web Analytics and Reporting services from Marketing Results provide you with a turnkey solution for making sense of website data – enhancing user experiences and focussing your efforts on the most productive activities.
With 5+ years’ experience in practical website analytics and database marketing, we can help you:
- define and track appropriate KPIs and online marketing metrics to quantify and manage your progress
- understand how and why users are engaging with your website content
- create user experiences that closely match visitor expectations, increasing average length and depth of visit
- test and optimise landing pages and critical conversion paths.
- apply multivariate analysis and other analytical techniques to traffic and conversion optimisation
- add value to existing Search Engine Optimisation and Search Engine Marketing campaigns
- plug the costly leaks that are robbing you of sales and sales leads
- integrate website data (e.g. search engine and keyword information) into CRM systems
- track which advertising campaigns and external websites are driving desired actions
- identify new opportunities for serving your market better and dominating your space online
